Designing a brand identity for a massive new cultural project — largest Holocaust Memorial Center in Ukraine. The Memorial Center brings together a museum, research institutes, a library, an archive and an online multimedia platform.The Center’s focus is the development of online projects dedicated to biographies of victims of the Babyn Yar tragedy, creation of a visual archive, and the comprehensive study of the distant and recent past of this territory.

Brand required an extensive research into the history of the place, history of the tragic event and even into the religious symbolism. The central metaphors became the metaphors of a dot representing a human life and a line representation of the geography of the yar (the ravine). Variable type allowed to mix them all together into one coherent message.

Both geodata, 3D visualizations and 2D font experiments were used to create a wide variety of assets.

All the research allowed to create a unique visual language, that could communicate the hardest of messages in a very coherent way. The brand is still in development, but the first results are already visible.