I love meeting young founders and helping them set up the company. I've met the founders of Landed, when I was in San-Francisco, and helped them with the branding and website design. The company went through a lot – raised millions, downsized – but the brand is still there, and I'm still helping them move forward.

The inspiration behind the custom typography, was a very old type called Etruschi rotondi. It help us translate the idea of a personal touch, and a human element into the brand.